Gen Z & Social Media
Social media gets a bad rap these days, but teens self-reported well-being due to social media is quite positive. Learn that and more!
Gen Z Survey
See the results of a Gen Z survey we commissioned from the National Opinion Research Center. We asked about favorite brands, gaming, allowance, and more!
Gen Z Demographics
Learn about Gen Z age distributions, household characteristics, disabilities, family size, mobility, and more.
Gen Z Shopping Habits
Where does Gen Z like to shop? Do they use Bitcoin? How many credit cards do they have? Find out the answers to these and many other questions in the Gen Z Shopping Report!
Gen Z Loves YouTube
YouTube is Gen Z’s favorite social media platform across all ages, genders, and household incomes. Find out what makes YouTube so special.