Gen Z Research
See the results of a Gen Z survey we commissioned from the National Opinion Research Center. We asked about favorite brands, gaming, allowance, and more!
YouTube is Gen Z’s favorite social media platform across all ages, genders, and household incomes. Find out what makes YouTube so special.
Learn about Gen Z age distributions, household characteristics, disabilities, family size, mobility, and more.
What research would you like to see?
Let us know what research you’d like to see. What research would unlock new possibilities for your business? What have you always wondered about? What assumptions have you always questioned? We’re always adding research ideas to our list; yours could be next.
We’ll never share your personal information.