Gen Z & social media

This shopping research is part of our large Gen Z 2019 Report combining more than 30 independant market research reports, a survey we commissioned from the National Opinion Research Center (NORC), a broad cross-section of governmental data, and numerous academic journal articles. All data is for the U.S. only. View a slideshow friendly version of the shopping section of this report below or download the report in PDF format to get the full benefit of linked sources. Every time you see an underline word or phrase in the body of the report click it to go to the source or click source information next to charts and graphics to be taken to the original source.